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Note: “Skyla (levonorgestrel-releasing intrauterine system) is a hormone-releasing IUD that prevents pregnancy for up to 3 years.”

What do you guys think of the Skyla banner ads? I think they’re brilliant. First of all, I love the name of this IUD — it has a friendlier ring to it than “ParaGard“, anyway.

The banner ads are direct and unapologetic about why young women would want them. Skyla is, of course, marketed specifically towards women who haven’t had children yet because they’re smaller. So you’ve got:

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A student cradling her books very fondly

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An aspiring filmmaker playing around with her camera

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A young musician bonding with her cello

These are so charming to me because they show up front that young women can and want prioritize their studies or careers, and that having children is an option. I can see many people having a problem with this. If you’re a student, you shouldn’t be sexually active in the first place! Really? We’re still on this? Can’t we just accept the reality that young people are having sex, and provide the best birth control and reproductive health options for them? Denial will get us nowhere.

I’m not sure if local OB-GYNEs are offering Skyla yet, but it’s definitely an option to look into. I hope they develop a smaller copper version as well, for young women who do want an IUD but have a problem with hormones.

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